Info-Marketing:
Want Real Income with Products like Coaching,
Books, Ebooks, Workshops, Audios, Videos and More?
If you are:
- Passionate about getting your unique message out to the world and get paid for it… keep reading
- A coach whose spent tons of money but you’re struggling to be viewed as different and get clients… this page is for you
- The author of a book, ebook, or, creator of audio or video learning and haven’t cracked the code on making money… you’re in the right place.
Dear Creative Idea Person: 
This is what I do. Fully 100 percent of my income comes from selling information products. I help others with my ideas and expertise, support them in going for their dreams and get paid for it. I do very well and enjoy a tremendous amount of freedom. I’ve cracked the code on making a great income doing what I love.
Freedom means I’m one of those rare people who gets to do what I want – when I want. My business doesn’t dominate my life. I travel, shop, hang with friends, dine in great restaurants and enjoy the activities and people that truly bring meaning to my life. I no longer trade time for dollars. Money flows in with ease.
Contrast my results with the majority of coaches, aspiring speakers and information marketers. According to coaching industry statistics – after spending thousands of dollars learning and getting certified, 97 percent of these smart people who genuinely want to help others never make a full time income. Most never get close to leaving their regular job and doing what they love as a real business. For speakers the stats are similar.
When Others Zig – Figure Out how to Zag
I provide marketing mentoring and sell other information products. I never give away free sessions like most coaches and consultants do. That’s what the coaching industry recommends but – since most people don’t get results with that method I’ve changed things up. I’ll show you better ways. When everyone else zigs – I figure out how to zag.
After not giving away free coaching (I call it mentoring) about 75 percent of the people I talk with on the phone or on Skype about mentoring say “yes” happily to doing business. I’ll show you how.
I also sell ebooks, online audio learning, group programs and I’m a professional speaker.
My husband and I enjoy international travel and live a great life. Places like Paris, Turkey, Greece, the Caribbean, Mexico, Thailand and all over the US. These trips don’t make me a better person, of course, but they’re dreams come true for us.
I’m sure you have your own dreams you’d like to make come true. I can help.
The Freedom to Come and Go as You Please
Information Marketing has given me a life of creativity, fun, peace (because I’m doing what I love) and I know I’m genuinely helping others.
My book, Testosterone-Free Marketing, has sold in 15 countries. I speak internationally at seminars and workshops. People have flown in from as far away as Australia for my three-day workshop. I usually hold my workshops in Las Vegas where I live. My marketing mentoring clients hail from all over the US and from countries like South Africa, Greece, Great Britain, Malaysia, France, New Zealand and more. As long as I have my laptop and a good wifi connection I can do business from anywhere.
Have you:
- Written a helpful book or ebook that could improve people’s lives?
- Come up with a great idea you want to share with the world and monetize
- Presented a workshop or teleclass that wowed the audience – no matter how small?
- Been told you need to build “a platform” but you don’t know where to start?
- Watched a speaker present a seminar and thought, “I can do that.”
Help is on the way…
I’m in a Creative, Fun, Exciting and Highly Profitable Business – You can Be, Too
It’s crazy. I always wanted to be a writer and speaker but didn’t know how to break into the business. Go to your average bookstore and you won’t find much on how to succeed selling your ideas and information.
I mean information that helps people make more money, lose weight, improve the environment, get a promotion, accomplish goals, connect with God, feel more confident, grow personally and a myriad of topics.
I set on a path to learn the business side of the business. Learn it from the inside out.
I worked for a speakers bureau and learned how professional speakers get booked at large corporate events where you can make thousands of dollars for a 45-minute keynote speech. I quadrupled my sales goals.
At that stage I already had a lot of experience in sales, market research, copy writing, public relations and strategic planning.
About a decade ago I started working with a man who was a mega-bestselling author. He charges thousands of dollars to attend his seminars for aspiring business owners. If you’ve ever seen his info-mercials about buying real estate for nothing down – you know who I’m talking about.
He’s a brilliant man. I knew I was over-qualified for the job as his executive assistant but I figured it was a great way to learn the business. Believe me, I did.
My First Break Happened When Others Dropped the Ball
A few months later, his first book in ten years was released. His publisher hired a fancy-schmancy New York public relations firm and paid a big five-figure fee to get him TV coverage on his 22 city book tour. But they dropped the ball. In fact they flubbed it big time. I got a chance to show what I could do.
Within five weeks I got him and his book on the Wall Street Journal, Time Magazine and New York Times bestseller lists. I become known to him and his business partner as “our secret weapon.”
I became a marketing trainer and mentor in his $5,000 protege program. I was invited to fly to seminars and management meetings across the US. When he wasn’t smiling, shaking hands and signing autographs I saw what happened behind closed doors. I paid attention and applied some of the ideas I learned to my own business when my book was released.
These things must be done the right way or your book, your workshop or your business will never get off the ground.
I know another mega-million selling author who launched a program to help couples improve their relationships. Because it wasn’t rolled out and supported the right way the program crashed and burned. The information was great – but he got poor business advice. In this business having quality information is a must. But how things are set up and your marketing are essential.
I Bring What I’ve Discovered to You – my Mentoring Client
Marketing has changed drastically in the last decade. I know how the big guys do it – however, their methods may not be appropriate for you. I started developing my own, original fresh ideas based on what I learned from them and started sharing them with my clients and using them myself.
Let’s be honest. Chances are you don’t have a ton of capital just laying around to build your business. Our recessionary times have created financial challenges for millions. It does take some money to get your ideas off the ground. You see, there are two things that can be leveraged: time and money. People who don’t have any time – but who have money – can get a new business off the ground. People who don’t have money but who have time can leverage it. That’s why I insist my mentoring clients be able to put a minimum of 10-15 hours per week into their business.
If You have the Belief to Build Momentum – but not Unlimited Cash – Keep Reading
I know. I know. Times are tight. I hear it every day. But a lot of people are paying off debts and starting to spend money again. I live in Nevada where unemployment is at a staggering 14.3 percent. Only Michigan’s unemployment rate is higher. But my business did better in 2010 than it did in 2009.
This business has changed. Seminar fees have decreased. If you don’t zig when everyone else zags you’ll could end up stuck. I can help you avoid the pitfalls and the money wasters. People are always looking to create positive changes in their lives and that’s what you can help them do. You can help people:
- Improve relationships with a partner or spouse
- Strike out on your own and survive a divorce
- Start your own business and follow your passion
- Build a better relationship with your children
- Get in shape, lose weight and feel better
- Set positive goals and achieve them
- Connect with God and live more spiritually
- Develop greater confidence and self-esteem
… and that’s just for starters.
This is what Information Marketers do. They provide people looking for help with the help they need. If you market yourself well, your business can be recession-proof. Because during an economic downturn people want it even more.
Check out the non-fiction section of your favorite bookstore. It’s loaded with books to help people make positive changes. For many authors their book is like a fancy business card for their coaching, consulting, workshops and more.
I’ve cracked the code on how to do it successfully and I’ll help you do it, too. I’m uniquely qualified to help you create or ramp up your business because there are few people with my experience in my own business, with over 1,500 clients and behind the scenes of some of the top Information Marketers.
My specialized knowledge is based on taking what I learned and making it more effective and scaling it down in price so it’s doable for a home-based business owner.
You Can Help So Many People – and Build Great Income, Too
People who buy information products want so much more than a fancy house, car and jewelry. They want a life they’ll be happy with. More things don’t create happiness – love and connection creates happiness. You can help them achieve it.
At age 48 I married the man of my dreams. In June 2006 we tied the know. Ernie makes me laugh, smile and feel cherished every day. He’s a gentle, kind man, but not a go-getter. I’m our primary income source by far. He works for a local non-profit that helps disadvantaged people and collects a very small paycheck. So, I didn’t marry him for the money.
I married him because feeling special every day is true abundance. I also married him because I finally know I can make my own money. I didn’t settle for a guy who acts like a jerk sometimes but has a great job. Jobs can come and go. I have a spouse who cares deeply about my happiness and supports me emotionally. It’s all possible because I learned how to pick the right guy and I’m not concerned about our finances.
I created that kind of freedom and love in my life. If you want it, you can create it, too.
Unique System Incorporates Secrets of Gurus – on a Budget
Through my own information marketing experience
and the experience of over 1,500 mentoring clients I’ve served the last decade, I developed a system for people who want a successful Information Marketing business – but who must do it on a budget. I’ll teach you how to get started, develop your information if you don’t have it yet, and, build a successful income stream.
I’m not a techie. I can’t build a website – that’s for my web designer to do. However, I’m pretty savvy and up to date on marketing secrets and opportunities online and the best ways to make the Internet work for you.
I won’t pull any punches with you. You’re going to need to be open to new things. You’re going to have to get out of your comfort zone at times.
Isn’t it refreshing to have someone tell you the truth for a change, rather than lie and say you can make tons of money and be famous without lifting a finger. After all, if everything you know how to do now was enough to get you there, you certainly wouldn’t be reading this, right?
Here’s what I can help you achieve:
- Fine tune your ideas so you have a cohesive, clear concept that really helps improve the lives of others. People will see you as authentic, caring, experienced and frankly, brilliant.
- Discover who your ideal customers are and how to reach them.
- Stop you from wasting your valuable money and time on dead ends and get you on the road to profitability with your ideas.
- Teach you my secrets to get prospective clients to happily say “yes” to working with you (and I never give away free sessions).
- Build your first teleclass or workshop so when people complete it they say, “Wow! That was awesome!! What else do you have?
- Help you create a marketing message that will pull in ideal customers who will resonate with who you are and what you do.
- Get easy-to-use systems to help you put together your headlines, bio, media releases, articles, sales copy and other written pieces.
- Write sales letters that make ideal customers want to say “yes” happily.
- If you hire a copywriter to write sales pages for you – you’ll be able to evaluate if that person is doing a good job and is worth the money.
- Write articles that make ideal customers want to find out more about you and buy from you.
- Help you pull together your ideas for your website that will make people want to visit again and again as they get to know more about you and buy from you – and get a web designer to do it inexpensively.
- Create an online and offline marketing strategy that will drive traffic to your site without spending thousands of dollars a month and throwing money into “the Advertising Black Hole.”
- Get media attention positioning you as an expert and drive thousands of people to your site
- Develop a platform with thousands of fans and people who look to you for advice
- Fine tune social networking strategies so they are time effective and you get results.
- Write your book proposal so literary agents and publishers want to publish your book.
- Help make you a household name among your target audience without breaking the bank.
- Develop the confidence and clarity to call yourself an authority or expert.
- Honestly look people in the eye, smile and say, “Business is REALLY great!”
- Never wonder, “Should I be brushing up my resume and get a real job?”
- Have a full room of interested, excited people who happily pay you when you put on live workshops
- Attract people to your events who are enthusiastic about buying from you again and again.
Bet You Got More Questions
If you’ve read this far, you’re interested. However, you probably have more questions. I’m happy to help. If you haven’t read the About Mentoring page yet – it would probably be a good idea to learn what mentoring with me is like. Or, click here now to schedule a one on one conversation to talk with me about your dreams and aspirations and how I may be able to help.
Here’s How to Take the Next Step…
Don’t put off getting started with your passion. You may have lingering doubts. I’ll help support you and guide you when you have “a challenging moment” or you’re feeling overwhelmed. Having someone to provide great ideas and strategies and who believes in you and the value of what you want to share with the world is amazing. A mentor who “gets it” holds you accountable and keeps you on track – will help you get there faster.
I’m ready to have an honest, one-on-one conversation with you about your business, or the business you aspire to have, and your future. Just click here now.
You’ll see a form with a few questions. Once you’ve completed it – it’ll be delivered to my Inbox. I reply personally. You won’t get an auto-responder or more information. You won’t be put on a list. You’ll get a personal reply from me. Click here to get started.
In our conversation I’ll answer your questions. I’ll get to know you and give you a chance to get to know me. I’ll share my fees with you then. You’ll be able to make a decision if marketing mentoring is right for you.
I’m looking forward to hearing from you and helping you help others with your wisdom, ideas, strategies – your truth. You’ll have what it takes to finally start living your passion.
Yours in Prosperity and Success,
Denise Michaels
Author, “Testosterone-Free Marketing” a Business Bestseller

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